7th June 2014

Vendor Jump Start




We are a private UK-based business that offers sales, technical and marketing expertise and consultancy to hardware vendors and software developers. We specialize in providing affordable sales, technical and marketing services designed to boost your sales in geographical regions where you have not yet been able to realise the full sales potential of your new products.

You may be a start-up based in the US launching your first product and just beginning to think about Europe. Wherever your company is located, if you have an underdeveloped presence in overseas markets and want to increase local demand for your products, Thinnovation can help.

Our range of services includes:

  • Technical pre and post sales support, consultancy and services
  • Marketing and business development consultancy
  • Business planning
  • Advice on marketing and localizing software products for countries with special requirements
  • Helping you to set up sales channels in Europe

An experienced team to understand your business objectives

Our style is hands-on and we make it our business to gain a clear understanding of your products and your business strategy. Providing additional breadth of expertise and resources to support Thinnovation projects we have associates in Europe and the United States. The team offers a broad range of marketing and business development skills combined with many years of experience gained in market sectors which include Server Based Computing, Thin Client, Desktop, Application and Workspace virtualisation

Thinnovation provides… “a local pair of hands”

We act as representatives of, and an extension to, your organisation.

Core Services

To ensure your business gets our full attention we are careful to limit the number of clients we take on at any time or we can work on an exclusive basis. And as a small consultancy we offer a service which is personal yet provides good value for money – a full service solution for:

  • North American software developers selling to Europe
  • European software developers selling to the UK
  • UK software developers
  • Asian/Australian software developers selling to Europe

We also provide marketing and business development consultancy for local companies. If yours is a UK company that’s looking to develop new business through the proven sales channels, contact us and we’ll be pleased to tell you how we can assist.

Expand your European business with Thinnovation

Europe is a lucrative market for software vendors but are you taking full advantage of the opportunities here? You may have some distribution in place but are your products getting the attention across Europe that they deserve?

Currency, Cultural and time differences make your entry into the European market all the more challenging. Thinnovation has the right experience and local contacts to help you overcome these difficulties and give your sales a boost in this important market. We can help you establish effective sales channels and much more.

The European market is home to almost a third of your potential customers – are they aware of your products? Are you making best use of local sales channels – distributors, resellers and System Integrators – to complement your Internet marketing programs?

The Internet can give you immediate access to this important market and through your website you can make sales directly to Europe as soon as you are ready to ship your new product. But how do your potential customers across Europe get to know about your products if you’re new to Europe and don’t have a local office or local distributors?

Thinnovation is ideally positioned with the right location, sales, technical and marketing skills, industry experience and local contacts to create immediate awareness and demand for your products and give you a fast and profitable start in developing your European business. Whether we’re helping you with getting your product news to the European press or with setting up new sales channels, we support you through the challenging first steps into Europe so you can quickly gain the benefit of sales to new customers.

Here are some of the specific services we can offer:

Personal contacts to get the best attention

On a country-by-country basis, we make personal contact with potential resellers and distributors to bring to their attention the opportunity with your products. We provide local channel development across EMEA – promotion, development of a local market strategy, acting as subject-matter expert, sales overlay, pre-sales training and assisting with deployment.

Our technical expertise means that we can act as regional product managers, providing key information, including identification of minimum viable product and management of feature “job stories” for agile development.